Web design + SEO + GEO
Built to be found. Easy to cite.
The Kook Studio designs and builds websites that search engines can rank and AI assistants can quote. Copy is written as clear answers, pages are prerendered as plain HTML, and structured data and an llms.txt file spell out who you are and what you do, so Google, ChatGPT, Perplexity and Claude don't have to guess.
Discuss a projectGenerative engine optimisation (GEO) is the work of making a site easy for AI assistants to retrieve, understand and cite. It builds on SEO rather than replacing it: crawlable HTML, fast pages and useful content still come first. GEO adds answer-shaped copy, consistent facts about the business and machine-readable summaries that language models can use without guessing.
Each page gets one job and one search intent. Headings follow the way people ask, with a direct answer underneath. Organization, product and FAQ structured data describe the business, robots rules welcome AI crawlers such as GPTBot, ClaudeBot and PerplexityBot, and comparison, use-case and FAQ pages cover the questions that recommendations are built from.
Useful things,
built together.
Related work.
Good questions.
GEO is the practice of making a website easy for AI assistants such as ChatGPT, Perplexity, Claude and Google's AI Overviews to find, understand and cite. It extends SEO with answer-shaped content, structured data, consistent information about who the business is, and open access for AI crawlers.
Mostly, GEO is SEO done thoroughly. Both need crawlable HTML, fast pages and genuinely useful content. GEO puts extra weight on direct answers, consistent facts about the business and mentions on other trusted sites, because AI answers are assembled from sources a model can trust and quote.
It helps a little and costs almost nothing. An llms.txt file is a plain-text map of a site's most important pages for language models. Support across AI products is still uneven, so it complements clean HTML, structured data and content worth citing rather than replacing them.
Often, yes. Structured data, metadata, robots rules and an llms.txt file can be added to most sites. If a site only renders its content with JavaScript, or has no clear page for each service, rebuilding the key pages is usually the more practical route.
Zip, a website for moving company software, was designed and built from scratch in Astro with one main goal: to rank in search and be cited by AI assistants. The sites for Loomlr, mdman and Qoren follow the same approach, each with comparison or use-case pages and an llms.txt file for AI assistants.
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We’ll bring the Kooks.
Tell us what needs to change, who it needs to reach and what success should look like.
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